Why a “social” search engine?

The Internet is the Internet, a place with so much going on in and around it like new start up companies, updates, applications, websites, sharing sites and ever so popular social networks, whether an online newbie or an avid surfer, it can tend to feel like you're logging onto the "Wild Wild West" than onto your PC. Inevitably, those three W's we type in can make our options seem so vast that it makes the not-so-internet or tech savvy, shy or inhibited at trying new things for fear that it might take us to places unknown or unsafe.

Our web surfing has become such a normal, day to day activity that we have inherently developed techniques like keyword searches, that have optimized the way we surf the net, although most of those techniques are self-taught along the way. Case in point, being monogamous to specific search engines and web pages we know and recognize is common but unrealistic; because unlike real life, in virtual life there really is always something bigger and better out there, it's just a matter of going outside the box and trying it out for yourself.

A trusted and independent filter

The term social search or social search engine began to emerge around 2004 where the concept "social ranking" turned out from Google´s PageRank algorithm. This marked a difference in who analyzed and assigned the importance of web pages, software-based indexing systems or human judgement.

Previously, the analysis of the link structure of a site or links, gave out the positive votes we needed from various webmaster communities on their favourite sites. With a social search engine like Finday, we don't just cancel out the ability of algorithms to find meaningful information for us and replaced it with a user's voting mechanism. What we've done at Finday is fused the two together, but placing prime importance on the relevance of a website and how people can influence and enhance our searches based on personal reviews and experiences.

One of the many benefits Finday has as a social search engine versus conventional search engines is precisely this: its ability to show the relevance of a website from the reader's perspective rather than the webmaster that creates the links or the author who, through various SEO techniques, attempts to position his website so that his content can be viewed first. Constant feedback from registered users helps Finday stay completely up to date and helps us and you act jointly as a collaborative filter, trusted and independent, in this massive place called the World Wide Web.